Marketing and Innovation in Tourism - Study Plan (2026) - Active study plan no Ano lectivo de 2026

1º Ano
Tronco Comum
1º Semestre Code Name ECTS Regime LMIT101 Fundamentals of Tourism 5,0 S LMIT102 Applied English I 5,0 S LMIT103 Services Marketing 5,0 S LMIT104 Research Methodologies 5,0 S LMIT105 Technologies for Tourism and Hospitality 5,0 S LMIT106 Tourism and Leisure Territories 5,0 S		2º Semestre Code Name ECTS Regime LMIT107 Consumer Behavior 5,0 S LMIT108 Web Development 5,0 S LMIT109 Tourism Economics and Policy 5,0 S LMIT110 Hospitality and Food Service Management 5,0 S LMIT111 Applied English II 5,0 S LMIT112 Quantitative Methods 5,0 S
2º Ano
Tronco Comum
1º Semestre Code Name ECTS Regime LMIT201 Creative Communication and Storytelling 5,0 S LMIT202 Communication and Interaction Design 5,0 S LMIT203 Market Research 5,0 S LMIT204 Sustainable Marketing in Tourism 5,0 S LMIT205 Tourism Operations and Distribution 5,0 S LMIT206 Natural and Cultural Heritage 5,0 S		2º Semestre Code Name ECTS Regime LMIT207 Environment and Sustainability in Tourism 5,0 S LMIT208 Digitalization and Artificial Intelligence in Tourism 5,0 S LMIT209 Tourism Destination Management 5,0 S LMIT210 Influencer Marketing and Communities in Tourism 5,0 S LMIT211 Digital Marketing 5,0 S LMIT212 Revenue Management and E-Commerce 5,0 S
3º Ano
Tronco Comum
1º Semestre Code Name ECTS Regime LMIT301 Strategic Communication and Crisis Management 5,0 S LMIT302 Customer Loyalty and CRM in Tourism 5,0 S LMIT303 Innovation and Entrepreneurship Lab in Tourism 5,0 S LMIT304 Marketing Intelligence in Tourism 5,0 S LMIT305 Sensory Marketing and Neuromarketing in Tourism 5,0 S LMIT306 Tourism Markets and Internationalization 5,0 S		2º Semestre Code Name ECTS Regime LMIT307 Gamification in Tourism 5,0 S LMIT308 Event Management and Tourism Animation 5,0 S LMIT309 New Tourism Product Development Lab 5,0 S Opção I (Escolha: 1 disciplina(s) 15 ECTS) Code Name ECTS Regime LMIT310 Internship 15,0 S LMIT311 Applied Project 15,0 S