Marketing and Communication - Despacho 13276/2010 no Ano lectivo de 2026

1º Ano
Tronco Comum
1º Semestre Code Name ECTS Regime UGE1074 Applied Analysis and Consumer Behavior 5,0 S UGE1073 Arguments and Persuasion 5,0 S UGE1072 Campaign of Integrated Communication 5,0 S UGE1076 Strategic and International Marketing 5,0 S UGE1075 Marketing Research Methodology 5,0 S UGE1071 Contemporary Communication Models 5,0 S		2º Semestre Code Name ECTS Regime G1068 Seminars or Project 6,0 S
Comunicação
		Opções - Comunicação ( 24 ECTS) Code Name ECTS Regime UGE1068 Branding 5,0 S UGE1064 Advertising Creation and Media Planning 5,0 S UGE1065 Design of Multimedia 5,0 S UGE1061 Events, Assistance and Protocol 5,0 S UGE1062 Communicational Innovation and Creative Process 4,0 S UGE1066 Innovation, Creativity and Entrepreneurship 4,0 S UGE1070 Relationship Marketing 5,0 S UGE1069 Social and Environmental Marketing 5,0 S UGE1063 Strategic Planning in Public Relations 5,0 S UGE1067 Pricing 5,0 S
Marketing
		Opções - Comunicação ( 24 ECTS) Code Name ECTS Regime UGE1068 Branding 5,0 S UGE1064 Advertising Creation and Media Planning 5,0 S UGE1065 Design of Multimedia 5,0 S UGE1061 Events, Assistance and Protocol 5,0 S UGE1062 Communicational Innovation and Creative Process 4,0 S UGE1066 Innovation, Creativity and Entrepreneurship 4,0 S UGE1070 Relationship Marketing 5,0 S UGE1069 Social and Environmental Marketing 5,0 S UGE1063 Strategic Planning in Public Relations 5,0 S UGE1067 Pricing 5,0 S
2º Ano
Tronco Comum
1º Semestre Code Name ECTS Regime MTG1015 Applied Project 30,0 S
Comunicação
Marketing