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Study Plan (2026) - Active study plan
> Marketing and Innovation in Tourism - Study Plan (2026) - Active study plan no Ano lectivo de 2026
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Marketing and Innovation in Tourism - Study Plan (2026) - Active study plan no Ano lectivo de 2026
Ano Lectivo: 2026/27
1º Ano
Tronco Comum
1º Semestre
Code
Name
ECTS
Regime
LMIT101
Fundamentals of Tourism
5,0
S
LMIT102
Applied English I
5,0
S
LMIT103
Services Marketing
5,0
S
LMIT104
Research Methodologies
5,0
S
LMIT105
Technologies for Tourism and Hospitality
5,0
S
LMIT106
Tourism and Leisure Territories
5,0
S
2º Semestre
Code
Name
ECTS
Regime
LMIT107
Consumer Behavior
5,0
S
LMIT108
Web Development
5,0
S
LMIT109
Tourism Economics and Policy
5,0
S
LMIT110
Hospitality and Food Service Management
5,0
S
LMIT111
Applied English II
5,0
S
LMIT112
Quantitative Methods
5,0
S
2º Ano
Tronco Comum
1º Semestre
Code
Name
ECTS
Regime
LMIT201
Creative Communication and Storytelling
5,0
S
LMIT202
Communication and Interaction Design
5,0
S
LMIT203
Market Research
5,0
S
LMIT204
Sustainable Marketing in Tourism
5,0
S
LMIT205
Tourism Operations and Distribution
5,0
S
LMIT206
Natural and Cultural Heritage
5,0
S
2º Semestre
Code
Name
ECTS
Regime
LMIT207
Environment and Sustainability in Tourism
5,0
S
LMIT208
Digitalization and Artificial Intelligence in Tourism
5,0
S
LMIT209
Tourism Destination Management
5,0
S
LMIT210
Influencer Marketing and Communities in Tourism
5,0
S
LMIT211
Digital Marketing
5,0
S
LMIT212
Revenue Management and E-Commerce
5,0
S
3º Ano
Tronco Comum
1º Semestre
Code
Name
ECTS
Regime
LMIT301
Strategic Communication and Crisis Management
5,0
S
LMIT302
Customer Loyalty and CRM in Tourism
5,0
S
LMIT303
Innovation and Entrepreneurship Lab in Tourism
5,0
S
LMIT304
Marketing Intelligence in Tourism
5,0
S
LMIT305
Sensory Marketing and Neuromarketing in Tourism
5,0
S
LMIT306
Tourism Markets and Internationalization
5,0
S
2º Semestre
Code
Name
ECTS
Regime
LMIT307
Gamification in Tourism
5,0
S
LMIT308
Event Management and Tourism Animation
5,0
S
LMIT309
New Tourism Product Development Lab
5,0
S
Opção I (Escolha: 1 disciplina(s) 15 ECTS)
Code
Name
ECTS
Regime
LMIT310
Internship
15,0
S
LMIT311
Applied Project
15,0
S