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Marketing and Communication - Despacho 13276/2010 no Ano lectivo de 2026

Ano Lectivo:

1º Ano
Tronco Comum
1º Semestre
Code Name ECTS Regime
UGE1074 Applied Analysis and Consumer Behavior 5,0 S
UGE1073 Arguments and Persuasion 5,0 S
UGE1072 Campaign of Integrated Communication 5,0 S
UGE1076 Strategic and International Marketing 5,0 S
UGE1075 Marketing Research Methodology 5,0 S
UGE1071 Contemporary Communication Models 5,0 S
2º Semestre
Code Name ECTS Regime
G1068 Seminars or Project 6,0 S
Comunicação
Opções - Comunicação
( 24 ECTS)
Code Name ECTS Regime
UGE1068 Branding 5,0 S
UGE1064 Advertising Creation and Media Planning 5,0 S
UGE1065 Design of Multimedia 5,0 S
UGE1061 Events, Assistance and Protocol 5,0 S
UGE1062 Communicational Innovation and Creative Process 4,0 S
UGE1066 Innovation, Creativity and Entrepreneurship 4,0 S
UGE1070 Relationship Marketing 5,0 S
UGE1069 Social and Environmental Marketing 5,0 S
UGE1063 Strategic Planning in Public Relations 5,0 S
UGE1067 Pricing 5,0 S
Marketing
Opções - Comunicação
( 24 ECTS)
Code Name ECTS Regime
UGE1068 Branding 5,0 S
UGE1064 Advertising Creation and Media Planning 5,0 S
UGE1065 Design of Multimedia 5,0 S
UGE1061 Events, Assistance and Protocol 5,0 S
UGE1062 Communicational Innovation and Creative Process 4,0 S
UGE1066 Innovation, Creativity and Entrepreneurship 4,0 S
UGE1070 Relationship Marketing 5,0 S
UGE1069 Social and Environmental Marketing 5,0 S
UGE1063 Strategic Planning in Public Relations 5,0 S
UGE1067 Pricing 5,0 S
2º Ano
Tronco Comum
1º Semestre
Code Name ECTS Regime
MTG1015 Applied Project 30,0 S
Comunicação
Marketing