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Marketing

Acronym: LM
Departament:
Academic Degree: Undergradute Degree
Certificates:
  • Marketing
Start: 2006/07
Director: Ascensão Maria Martins Braga
Study Plan:

Descrição

OBJECTIVES

A Marketing graduate must be able to understand how an organization works, what is its mission and objectives, the goods it produces/sells or the services it provides, learn comprehensively all aspects of marketing, know the economic-financial language that is used to interpret Commercial Management indicators, understand and anticipate the needs of consumers/users and the planning and execution of strategic and operational marketing plans.
They must also be able to design and apply market studies, segment markets and know how to apply marketing techniques.
ACHIEVEMENT PROFILE
- Understand how an organization works, its mission and objectives, the goods it produces/sells or the services it provides;
- Learn comprehensively all aspects of marketing;
- Know the economic-financial language that is needed to interpret Commercial Management indicators (market shares, sales volume, penetration rates, the sharing of voices, etc.);
- Understand and anticipate the needs of consumers/users;
- Plan and execute strategic and operational marketing plans;
- Design and apply market studies;
- Carry out market segmentation;
- Know how to apply marketing techniques;
- Explain the implied level of marketing decisions to the company's profitability;
- Know how to apply tools of information and communication technologies;
- Use knowledge of social sciences and humanities;
- Know how to apply methods and techniques of social investigation;
- Possess a high capacity for communicational expression;
- Be able to communicate in a foreign language.
PROFESSIONAL CAREERS
Marketing graduates need to be able to access a wide range of professional skills, such as:
- Marketing Director;
- Market analyst;
- Product and Brand Manager;
- Commercial professional;
- Advertising professional;
- Public Relations professional;
- Person in charge of image;
- Person in charge of the creation and launch of new products and services.
CHARACTERIZATION
CODE:
CYCLE: 1st
CNAEF AREA: Marketing and publicity
LANGUAGE OF TEACHING: Portuguese
DURATION: Six semesters
TOTAL CREDITS: 180 units of ECTS credit

Predominant Scientific Areas

  • Marketing and Publicity